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Powdered Alcohol is Coming Your Way Liquor.com

21 Apr 2014 9:26 AM | Anonymous

Yeah, yeah, we know what you're thinking: This can't possibly be real, right?

Wrong.


This week, the U.S. Alcohol and Tobacco Tax and Trade Bureau approved Palcohol, an alcoholic powder that comes in four highly questionable flavors: Cosmopolitan, Powderita (it "tastes just like a Margarita") Lemon Drop and Mojito (in case you really hate muddling mint that much).


Why, you ask? Well, as Palcohol's website states, this super-handy new product is "a great convenience for the person on the go. One package weighs about an ounce and is small enough to fit into any pocket."


So if your bottle of single malt Scotch or fancy gin proves to be too much of an inconvenience to you, all you have to do is add a packet of Powderita to your water bottle, shake and you've got a cocktailundefinedno bulky bottle of tequila necessary.


And our personal favorite use of Palcohol isn't the easy drink on-the-go philosophy; it's the possibility of adding a kick to our favorite foods. The company suggests "adding Powderita powder to guacamole, Cosmopolitan powder on a salad, V in a vodka sauce, etc." The possibilities are endless.


Of course, many concerns have been raised about the snort-ability of alcohol in powdered form, which is a disturbing thought indeedundefinedespecially considering most of Palcohol's products are about 55 to 65 percent ABV. But the company claims to have added enough volume to the powder that it would "take more than a half of a cup of powder to get the equivalent of one drink up your nose."


So there you have it. Read more about the powdered drink, which is expected to hit liquor store shelves later this year, at Palcohol.com.

- See more at: http://drinkwire.liquor.com/post/powdered-alcohol-is-coming-your-way-just-add-water#sthash.hxqRztzU.dpuf 

Kansas Association of Beverage Retailers       P.O. Box 3842, Topeka, KS  66604      Email KABR  

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